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About Roobrik

Converting researchers to residents.

We’re on a Mission

Roobrik was founded with 2 missions. First, to give more and better days to older adults and their families. And second, to help the organizations that care for them grow.
We understand that the journey to choosing a senior living community is both complex and personal for potential residents and their families. Roobrik digital experiences are designed to help these people think through their options with compassion and in a profoundly helpful way.

Drive 20-40% More Web Leads

Roobrik’s proprietary, science-based lead conversion and enablement solution impacts your bottom line by tapping into your website’s hidden audience. Roobrik leads convert to move-in at twice the rate of other web leads.

Meet Consumers Where They Are

Roobrik collects over 20-key data points about prospects to enable more meaningful and effective conversations with sales. This comprehensive solution works with providers across the full continuum of senior living care types.

Roobrik by the Numbers

135+

Leading Providers

Thousands

of Communities

10,000+

Families Helped Each Month

Meet Team Roobrik

Kim Armstrong

Sr. Client Success Manager

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Govind Bisht

Software Engineer

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Jessica Bloch-Schulman

COO

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Tim Boeshaar

Dir. Service Delivery

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Julianna Cybrynski

Sales Associate

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Evan Friedkin

Head of Business Development

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Carol Gathembe

QA Engineer

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Melinda Gisbert

Client Success Manager

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Dawn Guttman

Sr. Product Manager

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Mitch Hatten

Sr. Implementation Specialist

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Haley Havens

Implementation Specialist

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Laurel McLaughlin

Client Success Manager

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Nate O’Keefe

Founder/CEO

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luke

Luke Pastore

Sales Manager

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Jay Pedro

Software Engineer

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Michael Purcell

PT-CFO

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anand

Anand Raman

CTO

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kellie

Kellie Rash

Sr. Product Manager

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Ashish Sharma

Software Engineer

Craig Simons

Craig Simons

Head of Marketing

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Amarendra Kumar Singh

Sr. Technical Architect

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shwetshanshu

Shwetanshu Kumar Tiwari

Software Engineer

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Jonathan Vizcuña

Sr. Designer

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Shelly

Shelly Weitz

Marketing

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Our Advisors

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Judy Conaway

Co-founder / Caregiver

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mary lee

MaryLee Chamberlin, OT

Clinical Specialist

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Geri Baumblatt

Principal, Articulations Consulting

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david

David R. Rubinow, MD

Chair, Department of Psychiatry
UNC Chapel Hill

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rob

Robert Crowe

CEO
Matchwell

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Join Our Team

We’re always looking for colleagues that are empathetic, enthusiastic, and full of energy to serve older adults and their families.

Trusted by Leading Providers

Roobrik is proud to partner with these senior living providers to engage and convert their hidden audiences.