June 10, 2024
Getting More Video Interaction Starts With Your Subject Line
Want more people to open your emails and engage with your videos? The secret might be simpler than you think.
In this Senior Living Minute, Christie Freeze shares how one small tweak—adding the word “video” to your subject line—can boost email open rates by 60%. But the strategy does not stop there. To maximize engagement, you need a personalized approach that makes the recipient feel like the message was created just for them.
Something simple yet often overlooked is adding the word “video” to your subject line. It may seem minor, but research shows it can increase open rates by 60%.
Once the email is opened, a smiling face and a personalized whiteboard message can capture attention immediately. However, context still matters—including a personalized note like:
➡️ “Hey [First Name], check out the video below that I made just for you!”
Adding a clear call to action is also key. In senior living, this might be:
✅ “Click below to schedule a tour.”
By combining these elements into a seamless, consumer-friendly process, and it’s really increasing the likelihood of somebody watching it, engaging with it, and responding.