April 25, 2024
Decoding the Conversion From Researcher to Sales Opt-in
What drives a senior living researcher to take the next step and opt into a sales conversation? In this Know Your Audience Challenge (KYAC) episode, Roobrik’s Evan Friedkin and Craig Simons are joined by Brooke Saxon-Spencer of Claiborne Senior Living and Kelly Myers of KJB Sales Consulting, formerly with Sunrise Senior Living, to break down the data behind sales opt-ins. Learn how seasonality, living situations, and payment methods influence conversions—and how you can use these insights to refine your sales and marketing strategy.
Guest: Brooke Saxon-Spencer | Kelly Myers
Decoding the Conversion From Researcher to Sales Opt-in
Joining us are senior living experts Brooke Saxon-Spencer from Claiborne Senior Living and Kelly Myers from KJB Sales Consulting, formerly with Sunrise Senior Living.
These insights are based on Roobrik’s extensive survey data, and in this interactive session, we’ll analyze what these findings mean for sales and marketing teams. Get ready for a fast-paced, engaging discussion that will help you optimize your approach to engaging senior living researchers and converting them into leads.
What You’ll Learn:
✔ How seasonality impacts lead quality and sales opt-in volume
✔ Whether prospects who live alone convert at higher rates
✔ The role of payment methods in sales opt-in likelihood
✔ Key trends in inbound sales calls, including after-hours activity
✔ What percentage of independent living prospects move from inquiry to move-in within three weeks