June 12, 2024
Sales and Marketing Insights From Call Center and Personalized Video Data
How can senior living sales teams improve phone call response rates and leverage video to maximize engagement? In this Know Your Audience Challenge (KYAC) episode, Roobrik’s Evan Friedkin and Craig Simons are joined by Christie Freeze from HeartLegacy and Rachel Keller from Serviam Care Network to reveal key data insights on sales calls and video effectiveness. Learn how to optimize speed-to-lead, understand when and how prospects engage with sales outreach, and discover best practices for using video to nurture leads and drive conversions.
Guest: Christie Freeze | Rachel Keller
Optimizing Phone Call Response Rates and Maximizing Engagement From Personalized Sales Videos
This episode of Know Your Audience Challenge focuses on two key areas of senior living sales—phone call response rates and the power of personalized video.
Joining us are Christie Freeze from HeartLegacy and Rachel Keller from Serviam Care Network, two experts in senior living sales and marketing. They will break down the latest data trends and share actionable strategies for improving sales performance.
If you’re looking to increase response rates and enhance engagement with prospects, this is a conversation you don’t want to miss!
What You’ll Learn:
✔ The impact of speed-to-lead on first-call answer rates
✔ How sales call volume compares during business hours versus after hours
✔ The most common use cases for video in the senior living sales process
✔ Ideal video length and best practices for calls to action
✔ Which days of the week generate the highest video engagement from prospects