Families often come to us in crisis, unsure where to start. Roobrik has helped us get in front of them earlier with the right tools and resources to guide their decisions.
Ashley Gloystein-Klatt, VP of Marketing & Communications, Agemark Senior Living
March 4, 2025
Agemark Empowers Families to Make Confident Decisions With Roobrik
Agemark Senior Living operates 29 communities, specializing in compassionate memory care, assisted living, and independent living, helping families navigate the often overwhelming journey of senior living. Their mission extends beyond providing care; they strive to be trusted allies for families seeking direction and support during a complex decision-making process.
With Roobrik’s innovative solutions, Agemark transformed how they educate families, streamline operations, and uncover opportunities. These solutions enable Agemark to reach families earlier, provide meaningful resources, and set a new standard for excellence in senior living engagement.
The Challenge: Educating Families and Qualifying Leads
For many families, the decision to explore senior living arises during a moment of urgency. They are often unsure of where to start, overwhelmed by care options, or uncertain about financial feasibility. This confusion affected Agemark’s sales team, who faced challenges balancing the need to provide support and prioritizing prospects ready to move forward.
Some inefficiencies occurred as time and resources were spent on inquiries from families who were either not financially prepared or too early in their journey. Agemark needed a way to empower families with actionable information while enabling their team to focus on the most promising opportunities.
Roobrik Solution
Agemark addressed its challenges with Roobrik’s Surveys and Afford, designed to clarify families’ options while streamlining sales and marketing efforts. These solutions helped families understand their options and equipped Agemark with actionable insights to uncover high-potential leads and connect with them earlier in the decision-making process.
The Surveys offered an intuitive way for families to assess their care needs, providing a clear starting point in what can feel like an overwhelming journey. By guiding families step-by-step, Roobrik Surveys helped families determine whether assisted living, memory care, or another option was right for them. This early-stage clarity reduced uncertainty and allowed Agemark to build trust with families. For the sales team, the surveys filtered inquiries and delivered valuable data, enabling them to focus on meaningful conversations with qualified leads.
Financial uncertainty is often a significant hurdle for families considering senior living. Roobrik’s Afford tool bridged this gap by helping families compare their current expenses—like housing, utilities, and home care—with the cost of senior living. The tool uncovered scenarios where communities like Agemark could be the more affordable option, helping families realize what was possible and removing financial guesswork.
By seamlessly integrating into Agemark’s CRM, Roobrik’s tools provided the sales team with rich data and actionable insights to tailor their outreach. These solutions transformed how Agemark connected with families, uncovering a hidden audience of prospects who might have remained unsure or unreachable.
The Results: Redefining Success in Senior Living Engagement
Improving Lead Quality
In 2024, Agemark experienced a 52.4% increase in Roobrik leads compared to 2023. With Roobrik, their sales team focused on qualified leads, ensuring their efforts were directed toward prospects ready to take the next step.
Reaching Families Earlier
Roobrik’s solutions enabled Agemark to connect with families earlier, providing them with the tools to easily navigate their journey. By simplifying decision-making and delivering tailored resources, Agemark positioned itself as a trusted resource for families.
Delivering Cost-Effective Results
Agemark discovered remarkable value at a lower cost than traditional aggregator services with Roobrik. By delivering high-quality leads and actionable insights, Roobrik has become vital to Agemark’s middle-of-funnel strategy.
Why Roobrik is the Industry Standard
Roobrik sets the gold standard for senior living providers, delivering solutions to address the industry’s most pressing challenges. Roobrik captures personalized data that illuminates a prospect’s needs, decision-making stage, and financial readiness. This allows providers to prioritize leads, reduce inefficiencies, and create impactful engagement strategies.
With seamless CRM integration, Roobrik ensures that actionable insights are readily available, aligning sales and marketing teams for optimal performance. Communities like Agemark gain the ability to build deeper relationships with families, guide them toward informed decisions, and discover new opportunities that drive growth.
Looking Ahead: Building on Success
Agemark anticipates further success as Roobrik continues to evolve its solutions. By leveraging Roobrik’s solutions, Agemark aims to enhance its ability to support families and deliver exceptional outcomes.
“We’re excited to see how Roobrik continues to innovate and help us meet families where they are.”
Learn More About Roobrik
Roobrik is a proven solution that empowers senior living providers to reimagine engagement, optimize operations, and uncover their hidden audience. Are you ready to transform how your community connects with families?