August 4, 2025
Data Drives Opportunities in Lead Generation and Talent Acquisition
Not all leads are created equal.
In this Senior Living Minute, Larry Williams explains how using data helps communities identify the right prospects, refine lead quality, and improve paid search performance.
He also reveals how data can play a major role in workforce growth through smarter talent acquisition strategies.
Transcript: Data Drives Opportunities in Lead Generation and Talent Acquisition
We want data to drive all of our decisions for our clients.
We want to see what’s really working, what’s not working, and connect all the dots so we can create more qualified opportunities.
Another area where I think we can make an impact with data is in talent acquisition, helping to grow the workforce within senior living. I also believe there’s a huge opportunity on that front.
Sometimes it is a lead generation problem, but then there’s some that say we have leads, they’re just not quality leads.
And we need to really hone in on what is that lead that we’re looking for, and then we can leverage different marketing activations to provide a better quality of lead and to make sure the right potential resident is connecting with the community.
The key to paid search is being able to pull different levers. Within that, our goal is to continually monitor what’s working, what’s not, and identify which keywords are effective, then shift resources based on the data.
You always want the data to drive your next step.