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July 28, 2025

The Distinction Between Predictive and Prescriptive Analytics

Gabe Melchor | Senior Living Minute: The Distinction Between Predictive and Prescriptive Analytics

Forecasting alone won’t grow your community.

In this Senior Living Minute, Gabe Melchor clarifies the difference between predictive analytics and prescriptive analytics.

Learn how data doesn’t just show what may happen, but can actually guide your team on what to do next to drive move-ins and improve conversions.

Guest: Gabe Melchor | Join the Discussion on LinkedIn! 💬

Transcript: The Distinction Between Predictive and Prescriptive Analytics

The difference between predictive analytics and prescriptive analytics.

So predictive analytics is going to be something like a forecast. Looking ahead, what are my projected move-ins and move-outs? What is my projected conversion rate, and so on?

We’re looking to the future, informed by historical data.

The prescriptive component is that we’re not telling you what the future is to look like. We’re telling you what to do to influence the future.

For example, which of my activities should I do to best promote a move-in? Or which activity should I do to best influence my inquiry-to-tour conversion over time?

You’re going to have the ability to have a reliable, almost like a coach, who uses data to help you identify the specific things to do so you have confidence in the decision-making.