April 23, 2024
Success of the Know Your Audience Challenge
How well do you really know your audience? In this Senior Living Minute, Evan Friedkin shares the success of Roobrik’s Know Your Audience challenge, which brought together 150 industry professionals to test their knowledge of senior living website visitors. This interactive, data-driven experience provided valuable insights that marketers and sales teams could immediately apply to their strategies. With expert analysis and actionable takeaways in just 20 minutes, this challenge is proving to be a game-changer.
Transcript: Success of the Know Your Audience Challenge
Roobrik’s Know Your Audience challenge saw great success in its first run, with 150 people signing up to attend. The goal? To truly understand the audience visiting senior living community websites—those exploring senior living options and trying to learn more.
The challenge tapped into the competitive nature of the industry by asking a critical question: How well do I know my audience? It encouraged marketers and sales professionals to evaluate their understanding while providing expert insights into key data points and how to apply them effectively.
What made it so impactful?
- 20-minute format—short, interactive, and engaging
- Expert analysis—translating data into meaningful takeaways
- Actionable insights—four to five key lessons attendees could bring back to their organizations
The overwhelmingly positive feedback reinforced that this challenge was a valuable use of time, helping professionals refine their marketing and sales strategies with real, data-driven insights.