February 22, 2024
Motivations for Researching Senior Living: Comparing Older Adults and Adult Children
Why do older adults and adult children start researching senior living?
In this Know Your Audience Challenge, Roobrik’s Craig Simons and Evan Friedkin, alongside special guest Nick Jasmon, Vice President of Business Development at American Healthcare Management Group and Elevate Senior Living, reveal key insights from 77,632 survey responses to uncover the biggest differences in motivations, expectations, and barriers between these two audience segments.
This interactive game show-style session puts your senior living expertise to the test while providing data-backed insights to improve your sales and marketing strategies.
Motivations for Researching Senior Living: Comparing Older Adults and Adult Children
Join us for this engaging and competitive session to sharpen your industry expertise and refine your approach to reaching senior living prospects!
What You’ll Learn:
✔ Who is researching senior living? 54% are older adults looking for themselves, while 30% are adult children searching for a parent.
✔ What motivates each group? Older adults are most often “just curious” about options, while adult children are focused on safety concerns.
✔ What is the biggest motivation gap? Older adults are far less concerned about safety than their adult children.
✔ What role does loneliness play? More adult children cite loneliness and isolation as a major concern than older adults themselves.
✔ How to tailor your messaging—learn what each audience really cares about to improve engagement and conversion rates.