March 21, 2024
What Sales and Marketing Should Know About Acuity Levels
How do care needs influence buyer behavior in the senior living journey? In this Know Your Audience Challenge episode, Roobrik’s Evan Friedkin and Craig Simons, alongside special guest Michelle Curnow, VP of Regional Sales at Asbury Communities, explore insights from 41,000+ senior living shoppers in 2023. Discover key trends in acuity levels, their impact on decision-making, and how sales and marketing teams can use this data to better engage prospects and drive move-ins.
Guest: Michelle Curnow
What Sales and Marketing Should Know About Acuity Levels
How do care needs influence buyer behavior in the senior living journey? Data from over 41,000 senior living shoppers in 2023 reveals critical insights into their thought process—what’s holding them back, what they need most, and what might inspire them to take the next step.
In this interactive session, we break down senior living audience data by acuity level. Our guest, Michelle Curnow, VP of Regional Sales at Asbury Communities, joins Evan Friedkin and me as we examine how different levels of care influence a prospect’s decision-making. Without giving too much away, let’s just say there are some incredibly meaningful and surprising findings.
What You’ll Learn:
✔ How acuity levels impact the senior living decision-making process
✔ Surprising trends in buyer hesitation and motivation
✔ The relationship between acuity and openness to lifestyle change
✔ Key care needs that influence a prospect’s urgency to move
✔ Actionable insights to align sales and marketing strategies with prospect behavior