Slide Background

Help families make the best senior care decisions.

Use Roobrik assessments to quickly identify care needs and options, and support more informed decisions.


Engage and nurture families who are trying to decide if it’s the right time for professional senior care.

Personalize your approach.

Tailor conversations with prospective families to present the right care options using the detailed Roobrik Care Fit Report.

Become a partner.

Prioritize informed decision making and become the trusted partner that families turn to when making senior care choices.

Stop buying lists.

By converting more of your website visitors and re-engaging your existing contacts, you can reduce or eliminate the need to buy third-party data.

See How Roobrik Can Help

Want to see how it works? Take a demo assessment.  TRY ROOBRIK

Our senior care partners support better decision making.

Join Us

Common Questions

Can I customize the assessment with my branding?

Your branding is incorporated throughout the assessment, along with opportunities for users to click through to your website or provide you with more detailed contact information directly from the assessment dashboard screen. To see a sample of a co-branded partner assessment, check out our demo. Wherever you see the “Your Brand Senior Care” logo or copy is where your logo and brand information would be used.

Can I customize the assessment questions?

Our proprietary question sets have been extensively reviewed by medical professionals and family caregivers to balance accuracy, engagement, and conversion. By using the tools as designed, we can ensure that your experience with the tool is optimized for success. If you have suggestions for new questions or updates, please let us know. Your feedback helps us improve the experience for families and senior care providers alike!

How will I receive Roobrik leads?

Each time someone opts to share their assessment results, you’ll receive a notification via email, in your CRM, or other record-keeping system (depending upon your Roobrik integration). The notification will have your potential customer’s:

  • Email address
  • Contact preference
  • Submission date and time
  • A link to his or her Care Fit Report (View a sample report)

Does Roobrik integrate with my CRM?

We can integrate with multiple CRM systems. Let us know what system you are using and we’ll find the right integration solution to fit your sales team’s workflow.

Will Roobrik distract customers who are ready to call or come in for a tour?

Roobrik is designed to increase your overall engagement without interfering with your current strategies. By positioning Roobrik near a more direct contact call to action, our partners are able to reach interested visitors who are not ready to talk directly, yet. Roobrik partners see 25%-35% more leads than with contact forms alone.

By providing an engaging alternative action for your customers who are still undecided, you’ll become a trusted partner who’s there to help when it is time to take that next step.

How do I use Roobrik?

Our partners see the best results when they adopt our recommended strategies for reaching undecided customers. Even if you’re just getting started, we’ll help you position Roobrik to generate results that can scale.

Our partners see the highest conversion rates from placing Roobrik prominently on the homepage, but Roobrik can generate great results and new leads across your digital marketing ecosystem, including:

  • Other locations on your website (blog posts, sidebar CTAs, etc.)
  • Email marketing (welcome series, winback campaigns, newsletter callouts, etc.)
  • Live chat on your website
  • Paid search campaigns
  • Social media advertising
  • In-person conversations

How much does it cost?

We offer monthly and annual subscription plans that are tailored to meet your needs. For most partners, Roobrik’s highly qualified and engaged leads are 50%-75% less expensive than leads from other sources. Contact us for a custom quote.

Ready to get started?

Setup is quick, so you’ll be up and running in no time.



If you’d like to schedule a demo or want more information on the product and pricing, let us know and we’ll be in touch!

Your Name (required)

Your Email (required)

Your Message

Get Roobrik product news & updates.