Optimize the prospect journey.
The platform for senior living providers that optimizes conversion at every stage to maximize move-ins.
Enabling better sales
conversations for thousands
of senior living communities.
How Roobrik Works
3Es Conversion Optimization: Engage, Empower, Enable
E
Engages Your Audience
Engage a growing segment of prospects that prefer not to talk to sales yet. Calls-to-action aimed at your website’s “hidden audience” typically drive a 20-40% increase in web leads.
E
Empowers Your Prospects
Popular with senior living prospects, Roobrik Surveys utilize a motivational interview technique to educate prospects and boost their confidence in taking a next step.
E
Enables Your Sales Team
Community sales teams receive 20+ useful insights with each Roobrik lead detailing prospects’ readiness for a change, care needs, living situation, family dynamics, and more.
Roobrik Solutions
Roobrik Surveys
- Engage Visitors: Captivate your audience with interactive surveys that delve into the key concerns of the audience researching senior living.
- Increase Web Leads: Boost web leads by 20-40% by empowering prospects with targeted education and recommendations.
- Build Confidence: Equip potential residents with the knowledge and confidence needed to make well-informed decisions about senior living.
Roobrik Afford
- Prioritize Leads: Identify prospects’ financial readiness with our three-tiered evaluation, saving your sales team valuable time.
- Demystify Finances: Simplify the financial evaluation process with clear, easy-to-understand guidance.
- Non-Invasive: Engage your audience with a financial evaluation experience that is gentle, yet thorough.
Roobrik by the Numbers
The ability to review over 20 key data points on prospects enables sales to connect more meaningfully and move forward faster.
20-40%
increase in quality web leads
up to 2x
better SQL to Move-in rate vs other web leads
135+
leading providers
thousands
of communities
>10,000
families helped each month
Trusted by Leading Providers
Roobrik is proud to partner with these senior living providers to engage and convert their hidden audiences.
Shared by Clients Recently
Such a valuable asset — not only to us, but i think to prospects to better understand their needs.
I would love to have a day where all of our prospects are taking the assessment. It just gives so many great talking points for our sales directors or our call center to have a really great conversation… There’s a ton of value.
Mike Thompson Jr.
Marketing, Brightview Senior Living
What’s great about it is that it enables my sales teams to have much more robust conversations with prospects because they can see all of the data Roobrik gathers right there in the contact record.
Thomas Cloutier
CMO, Arete Living
Roobrik provides me with a map to creating the best experience from the first phone call. I have a picture of their hobbies and interests and who they are a person. I can see them before I even speak with them on the phone.
Knowing how to start them on their journey of research from what care level to begin the discussion with to what amenities to highlight based on their interests makes a big difference in my first touch base.
Nicole Pretre
President & CEO, Cedar Community
Active Adult
Build trust by helping active adults 55+ make smart choices and rightsize their lifestyle.
Senior Living
Help families move forward by illuminating the options that match their unique needs.
Better Conversations
Roobrik’s 20-plus data points on prospects give sellers the key information they need to meet prospects where they are and have conversations that convert.
News & Blog
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Inside Memory Care’s ‘Hidden Audience’ And How Operators Can Reach It
[Nov 2023] Senior Housing News: The burden on caregivers for those with dementia can be an extremely tough and an emotional weight, with the search for answers to what comes next is an important area in which senior living operators could do more to bring in new residents. Accessing memory care services is important in the
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The Roobrik Report 2023: Senior Living’s ‘Hidden Market’
[Aug 2023] Data from 41,000+ completed consumer assessments reveals key insights about senior living's younger-than-expected prospect pool. Roobrik data shows that a majority of this audience is older adults researching for themselves — and they’re younger than many providers may realize. The data also reveals key motivators and barriers to moving forward. Adjusting content to those
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Roobrik Now Reaches the ‘Hidden Audience’ for Memory Care
[May 2023] Introducing the “Is it the right time for memory care?” Insight Tool According to the Alzheimer’s Association 2023 Facts and Figures report, caregivers helping people living with dementia experience significant emotional and physical impacts that lead them to explore residential care settings for their loved ones. However, knowing when to make a change is difficult,