How Roobrik Works

Converting Researchers to Residents

01

Engage Your Audience

The innovative Roobrik system starts by engaging the hidden audience on your community website. Many visitors are researching options but aren’t ready to engage directly with sales or book a tour. Roobrik turns passive browsers to active prospects.

02

Empower Your Prospects with Roobrik Surveys

Roobrik engages prospects with unique digital experiences designed to educate and motivate buyers through a journey of discovery, helping them understand their needs and preferences. Based on responses, we provide personalized recommendations, offering a clearer understanding of their senior living options.

Meet the Surveys

03

Enable Your Sales Team with Prospect Insights

Our platform empowers your sales team with rich prospect profiles that include over 20 key data points about each prospect’s care needs, living situation, family dynamics, and readiness. These insights enable sales to meet prospects exactly where they are.

Roobrik Sales Enablement

Roobrik Optimizes Conversion at Each Stage of the Prospect Journey

Engage the Growing Hidden Audience

A large percentage of your web visitors are so overwhelmed trying to figure out next steps, they simply remain “hidden” on your website, reluctant to connect and often bouncing. Roobrik reaches that growing segment of your audience not yet ready to talk to sales, resulting in 20-40% more web leads.

Motivate Prospects who are Actively Shopping

For older adults and families taking an active role in researching lifestyle and living options, Roobrik enriches your content marketing efforts and expands your self-service educational tools. A deeper understanding of their situation can motivate action.

Validate Prospects who are Ready to Move

Sudden changes and growing care needs can trigger an immediate need for a shift in living arrangements. Whether this audience is already aware of your community or has simply found you online, engaging with the Roobrik Surveys can validate their concerns.

Motivational Interviewing Sets Us Apart

Rooted in decision science, our motivational interview technique helps buyers navigate change and gain confidence in a next step.

Introducing Roobrik Afford

Predict financial readiness without a calculator.

Simplifies Intimidating Financial Evaluation Process

The Afford survey guides prospects through the most important factors for senior living affordability:

Current Finances: Offers a snapshot of a prospect’s financial health and identifies potential obstacles.
Senior Living Costs: Outlines typical expenses associated with senior living.
Payment Options: Explores various methods to finance senior living.
And much more.

No Numbers, Conversational Approach

Examine financial readiness without asking for a single number.

No sensitive financial information required.
Engage prospects with a conversational approach to a sensitive topic.
Adult children can assess a parent’s financial readiness without access to financial details.

Walk Through Afford with an Expert

Our Most Versatile Survey

Makes a strong top-of-funnel touchpoint while driving sales-ready leads and supporting lead prioritization.

Prioritize leads based on three levels of financial readiness to save your sellers time.
Enable sellers to take the right approach with the right effort.
Educates less qualified prospects and validates more qualified ones.

Integrations with the Best in the Business

Whether it’s collaborating with your agency or funneling leads into your marketing automation and CRM platforms, we’re built to optimize your efforts without any effort. Plus, we’re HIPAA compliant!

Check out our versatile offerings: whether you seek a tailored middleware solution or wish to create a new integration on demand, we’ve got you covered.

Integration Details

Simple Per Community Pricing

At Roobrik, we believe in straightforward, clear per-community pricing that reflects the value and impact our solutions bring to your senior living communities. There are never any fees of any kind.

What’s included: