May 27, 2025
Data-Driven Decisions Are Crucial for Sales Success
Sales success starts with knowing what works and what doesn’t.
In this Senior Living Minute, Michelle Curnow reveals how her team leverages data across multiple sources to guide every sales strategy. From improving how time is spent with prospects to knowing when to pivot, data gives the clarity and confidence needed to drive occupancy and operational efficiency.
Learn how to transform insights into action and stay one step ahead.
Transcript: Data-Driven Decisions Are Crucial for Sales Success
Every place and repository that I can get data from, I spend time looking at it. We make all of our decisions from a data-driven perspective.
Taking the information that we’re able to gather and putting it into actionable use is something that has really helped our success over the last two years, not just from an occupancy growth perspective, but from how our sales teams manage their time and how they spend time with the prospective residents.
For me, using the data that we’re able to extrapolate from all of our partners and all of the places that we gather the information from helps us stay on task and be able to pivot really, really quickly.
There always comes a time where you’re trying something and it’s not working, and being able to look at the trend quickly and say, ‘Okay, we’ve got to try this.