July 3, 2024
Sales and Marketing Needs Dementia Training Too
Sales and marketing teams are often the first point of contact for families—but are they equipped to provide the right guidance?
In this Senior Living Minute, Rachael Wonderlin explains why dementia training should extend beyond frontline staff. Sales and marketing professionals who understand dementia can build trust with families, set realistic expectations, and improve move-in experiences.
Learn why dementia education is a must for everyone in senior living.
Transcript: Sales and Marketing Needs Dementia Training Too
Sales and marketing professionals are often the first to guide families in their senior living journey, yet they are frequently left out of dementia care education.
Because they are not considered frontline staff, they miss critical training—even though they shape first impressions and influence family decisions.
Not training sales and marketing teams leads to:
- A lack of trust between families and the community
- Missed opportunities to set realistic expectations about dementia care
- Increased costs due to misalignment in resident needs
Even when families aren’t asking direct questions, senior living professionals with dementia knowledge can guide and educate them, helping them navigate this emotional process.