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December 10, 2024

Looking at Lead Sources

Know Your Audience Challenge (KYAC): Looking at Lead Sources

Which lead sources drive the most move-ins, fastest conversions, and highest ROI?

Some lead sources convert faster, stay longer, and deliver higher ROI—but which ones? In this Know Your Audience Challenge, Roobrik and WelcomeHome analyze real senior living lead data to compare aggregators, online inquiries, and referrals and how they impact sales timelines, move-ins, and length of stay.

Guest Hosts:

  • Evan Friedkin, Business Development, Roobrik
  • Maggie Seybold, Vice President of Customer Insights, WelcomeHome

Panelists:

  • Jennifer Dil, Heritage Communities
  • Robin Rinke, NorthStar Senior Living
  • Jeff Arduino, Spectrum Retirement
  • Karen Foley, LCB Senior Living

Looking at Lead Sources

Join us to uncover the data-driven insights that will reshape how your senior living community approaches lead generation and sales strategy.

What You’ll Learn:

✔ How different lead sources compare in conversion rates, sales timelines, and ROI.
✔ Which lead sources generate the fastest move-ins and which take the longest.
✔ Why referrals only account for 6% of total leads—and what that means for your strategy.
✔ The key moments in the sales journey where leads either convert or drop off.
✔ How to optimize your lead management process to capture, nurture, and convert more high-quality leads.