June 16, 2025
Use Stories to Show Investors the Value of New Decisions
Numbers matter, but stories move people. In this Senior Living Minute, Paige Hoffman shares how connecting data to real resident stories helps investors understand the impact of bold decisions.
Blending ROI with empathy can inspire greater trust and support for changes that benefit both communities and the people they serve.
Transcript: Use Stories to Show Investors the Value of New Decisions
It’s totally important to give ROIs and numbers to our investors, but it’s also important to give them the story and let them see what you see.
Some of us who work in the industry and on the property are able to see why the decision that we make impacts us in a negative way.
And if we’re an investor, even if we’re an investor who’s really caring and thoughtful, we just might not be able to see it.
Really honing in on storytelling and being able to bring them along on the process allows them to feel really confident when you’re making bold decisions.
One example of a story that I told was that I wanted to get rid of the disposable containers, but it wasn’t until I walked into my CEO’s office and said, we’ve got these containers and here’s how it’s impacting our residents.
Here’s what our residents are saying to me about this, and here are the residents who really care about waste.
I never walk into an executive office and say, ‘Hey, we have this problem.’ I say, ‘I have been really thinking about this, and here’s what I’d like to launch.