August 29, 2024
Understanding the Audience for Memory Care
Who is searching for memory care, and what motivates them to make a change?
In this Know Your Audience Challenge, industry experts break down data-driven insights on memory care decision-makers. We’ll explore key differences between adult children, spouses, and older adults navigating the search for memory care, along with the motivations driving their decisions.
Guest Hosts:
- Alicia Fenstermacher, Vice President of Purposeful Living, Presbyterian Senior Living
- Charles De Vilmorin, General Manager of Linked Senior, LifeLoop
Special Head-to-Head Matchup:
- Jenni Bost, Vice President of Marketing, Radiant Senior Living
- Christy Van Der Westhuizen, Senior Vice President of Sales & Marketing, Legend Senior Living
Understanding the Audience for Memory Care
Join us for an in-depth look at the real data behind memory care decisions—and an exciting matchup between top senior living sales and marketing leaders!
What You’ll Learn:
✔ Who is researching memory care? Key insights on the decision-makers behind the search.
✔ What’s driving the decision to seek memory care? The most common motivations and concerns.
✔ How do motivations differ? Comparing adult children, spouses, and older adults who are seeking care.
✔ Engagement levels in memory care residents—what do they need to thrive?
✔ How memory care teams can better connect with prospects by understanding their journey.