May 19, 2025
Use a Roobrik Survey to Align Family Members
Disagreement among family members? Use data to build consensus.
In this Senior Living Minute, Jodie Roberts explains how Roobrik surveys help align family influencers who may have different perspectives. By surfacing concerns and motivations across multiple decision-makers, Roobrik helps sales teams start conversations from a place of understanding and reduce friction during the buyer journey.
Learn how discovery tools can uncover insights and accelerate trust with families.
Transcript: Use a Roobrik Survey to Align Family Members
A lot of other industries have been doing this for a lot longer than we have. And we can look to them to figure out what the best learnings are.
One, for example, is the business-to-business space. So, we can look to that buyer’s journey to figure out how we can apply some of those learnings to senior living.
One great tool is Roobrik, honestly, because, you know, we’ve used that in the past to help align influencers.
For example, the daughter thinks one thing, the son thinks another, and the mom thinks another altogether. Using that Roobrik tool is one way to get them really aligned and also help with that discovery piece.
Because the questions that Roobrik asks is so in-depth that the salesperson can take a look at that and really start that conversation from a meaningful place without having to do the upfront, you know, who you’re looking for, you know, what are your timelines, et cetera.